![]() ![]() “We provide simple, healthy food made from scratch and using as many local and/or organic ingredients as possible. ![]() “Simple Kneads lets me give back to my community on a much more ‘micro’ level than journalism did,” Bill says. Today Bill oversees a bigger and better facility and additional staffers who produce a much-expanded menu that has grown beyond his early devotion to breads. A small rented workspace, minimal equipment bought on eBay, and initial ingredients funded by a friend’s loan got Simple Kneads started. He sold his homemade bread at a local farmer’s market, where chefs discovered his loaves and soon served them in their restaurants. So I bought the best bread-making book available at the time, Daniel Leader’s Bread Alone: Bold Fresh Loaves From Your Own Hands, and kept baking until I started making breads I liked.” “Out there you find great bread available everywhere from bakeries like Acme Bread Company, Semifreddi’s Bakery, and Grace Baking,” he says. MANNING THE OVEN Ohio-born owner Bill Snider-once a college classmate of Barack Obama, for years a journalist covering education issues while based in Washington, D.C., and San Francisco, and an editor for The George Lucas Education Foundation started by the creator of Star Wars-knew he was ready for a career change when, as he says, “I learned to bake partly as a way to procrastinate from writing.” With his now-former wife Ann, a fashion apparel engineer, he moved to North Carolina from California’s Bay Area. Lucky visitors either hear about it word-of-mouth or stumble upon it by following their noses. All these traits-along with the generally laid-back attitude of nearly everyone working there and much of the clientele-make Simple Kneads a to-go spot for in-the-know Greensboro residents. A preference for eggs and dairy products bought directly from nearby farms satisfies backers of the buy-local school of thought. Organic ingredients and recipes declared trans-fat-free and preservative-free draw health-conscious regulars. Muffins, scones, almond horns, croissants, strudel, turnovers, Danish, brownies, granola bars, cookies, éclairs, lemon bars, and the day’s quiche compete for shelf space during late-morning prime time, then gradually thin out as the day wears on and the goodies disappear.įIND YOUR NICHE Vegan desserts such as gooey raspberry brownies or chocolate chip cookies made with ground flax seeds-plus gluten-free treats for people allergic to wheat-attract devoted niche audiences. SWEETS TOO Pull your eyes away from that amazing collection of breads to find the sweeter side of Simple Kneads in a pair of glass showcases. Employee Laura Bauer transfers some fresh Challah. ![]()
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